Lead UI/UX Designer · 4+ years of experience

Hi, I’m Sima.I design digital products.

I make everyday tasks feel simpler through thoughtful design. From websites to apps, I create experiences that are easy to use and have a little personality.

Explore my work

My approach

Good designstarts with people.

I enjoy taking a messy idea, figuring out what matters, and turning it into something clear and useful. Whether it’s a website, an app, or a complex dashboard, I bring curiosity, care, and a creative touch to every detail.

Websites
Mobile apps
Dashboards
Kiosks
Car dashboards

Experience

Work experience

KRD Holding
Full-time · 2 yrs 3 mos
1. Lead UI/UX Designer
  Erbil, Kurdistan Region of Iraq
  Feb 2026 — Present · 9 mos
  I lead the UX strategy and product design across KRD Holding's digital products, taking each one from discovery and research all the way to launch.
  I run user research and usability testing, look after the design system our products are built on, and review every feature before release. Working with executives, product managers and engineers, I make sure each idea reaches people the way it was designed.
2. UI/UX Designer
  Erbil, Kurdistan Region of Iraq
  Aug 2024 — Jan 2026 · 1 yr 6 mos
  I designed websites, apps and dashboards for the group, including the Visit Kurdistan platform and the MLI website, whose programme applications moved fully online with no paperwork needed.
  Along the way I set up reusable components, design standards and documentation, so new products could be built faster and feel like they belong together.
Department of Information Technology
Full-time · 1 yr 5 mos
1. UI/UX Designer
  Erbil, Kurdistan Region of Iraq
  Apr 2023 — Aug 2024 · 1 yr 5 mos
  I designed digital government services for the Kurdistan Region, including the Hajj registration portal and dashboard, which now handles over 65,000 applications fully online in Kurdish, Arabic and English.
  Working with a team of around 20 engineers and QA specialists, I turned long, complex procedures into simple step-by-step flows and kept every interface consistent and accessible.
Freelance
Self-employed · 4 yrs
1. UI/UX Designer
  Nov 2022 — Present · 4 yrs
  Alongside my full-time roles, I take on freelance projects for a range of clients, designing websites, mobile apps and dashboards from the first idea through to a product that is ready to launch.
  I work closely with each client to understand their goals and the people they serve, then shape the structure and flows and hand over clean, developer-ready designs.